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Synopsis

Biographical profile of EstéeLauder who combined charm, gall and a ferocious ambition to create one of the great empires in cosmetics and perfumes. Estéee was never able to shed her roots in Queens, NY, and perhaps this is what made her such a successful entrepreneur, one who mingled and rubbed elbows with heads of state, celebrities and royalty while making her way to star status and becoming a billionaire.She was as outrageous as she was brilliant, a marketing and sales genius who understood beauty and women as perhaps no one else could. When Princess Diana attended a White House dinner, she wanted three people to attend with her: Robert Redford, Bruce Springsteen and Estée Lauder. Author Daniel Alef tells the inspiring story of a poor waif who achieved remarkable success. After all, she truly believed in her mantra: "If you push yourself beyond the furthest place you think you can go, you'll be able to achieve your heart's dream. [2,322-word Titans of Fortune biographical profile]

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