A Rakuten Company

More titles to consider

Shopping Cart

itemsitem

Synopsis

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It con­verts hostility into civility and civility into affinity. It changes skeptics and cynics into believers and the undecided into the loyal.
 
Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it’s more powerful than traditional persuasion, influence, or marketing techniques.
 
Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions.

People who read this also enjoyed

Get a 1 year subscription
for / issue

CUSTOMER REVIEWS

Enchantment
Average rating
5 / 5
Great read!
June 17th, 2013
As an engineering student, I found this book to be a fascinating read and is extremely relevant to the industry l will be entering. Buy!
Helpful? Yes | No | Report

1 review

Read This On

You can read this item using any of the following Kobo apps and devices:

  • DESKTOP
  • eREADERS
  • TABLETS
  • IOS
  • ANDROID
  • BLACKBERRY
  • WINDOWS