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Synopsis

This book reviews current health risk communication strategies, and describes the techniques, including drama, storytelling and scenarios that are used to identify and prioritise key communication issues, and to identify policy responses. The book also provides a review of the methods and tools available for risk assessment, risk communication and priority setting, which are relevant not only to practitioners but to health planning more generally, and to many other areas of public health and policy. It will be of interest not only to those involved in risk assessment or communication but to anyone interested in the role of science and the media in the political process.

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