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Synopsis

From Milk-Bone to Cocoa Puffs to Colgate, there are more brands in the marketplace than teenaged girls in a shopping mall. With this ever-growing list of brands comes the need for individuals who can manage these assets. If you're a marketing whiz hoping for a challenging, well-paid career that also allows you to have a family and life outside of work, brand management just might be for you. If so, then you'd better start planning. The shaky economy of recent years has caused many job seekers to look toward larger, more stable companies-such as those in the consumer products industry-creating more competition than ever for those coveted positions in brand management.

Turn to this WetFeet Insider Guide to explore

  • Detailed descriptions of career paths from people actually working in these companies now.
  • What makes a brand, and more important, what makes a brand successful.
  • Industry rankings and profiles of 16 major players, including their flagship brands.
  • The latest industry trends and their effect on the workplace.
  • Crucial factors to consider in planning your career in brand management.
  • Interviewing tips and examples of pointed questions to ask your interviewer.
  • What to expect in terms of salary, benefits, perks, and company culture.
  • Industry lingo and online resources to aid in your job search.

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