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Synopsis

 

This updated and revised edition of the restaurant industry bestseller, The Upstart Guide to Owning and Managing a Restaurant is filled with step-by-step strategies and action plans explained and outlined by veteran restaurateur and educator Roy S. Alonzo. 
 
The ultimate guide to entering the food service industry, The Upstart Guide to Owning and Managing a Restaurant provides industry insights and all the practical nuts-and-bolts information readers need to get started, including:
Smart start-up basics;
Writing a winning restaurant business plan;
Developing the perfect menu for your target audience;
Creating front-of-house ambience and back-of-house efficiency;
Operating profitably;


 

 

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