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Synopsis

The Memoirs of a Life Insurance Icon: Khuda Buksh illustrates the life of a legendary Insurance Specialist who chose to serve humanity by sparking an insurance awareness movement in three countries (India, Pakistan, and Bangladesh). Between 1930 and 1970, Khuda Buksh worked tirelessly to establish the insurance business in the region, overcoming engrained religious and cultural prejudices against life insurance amid enormous political upheaval. His passion, devotion, and unique sales strategies led him to train, motivate, and manage thousands of salesmen during his long career. He earned a reputation as the country’s “most magnetic and dynamic sales executive” and “wizard of life insurance.” He played a role as an educator to the vast number of field force who placed faith in his leadership and took insurance as career. His leadership strategies helped life insurance to flourish and to penetrate nearly every portion of society. Compiled more than 35 years after Khuda Buksh’s death, this book uses interviews with dozens of contemporaries and family members who reminiscence Khuda Buksh’s personality and role in promoting life insurance in Bangladesh and Pakistan. “He is one figure among Bengali Muslims who popularized life insurance among the people. His name itself is an institution and in his own lifetime he became a legendary figure. . .” —Dacca Rotary News “He was an outstanding salesman who even in his dreams would only be able to think of life insurance; he was totally obsessed by it. A typical Bengali, small body, but with a big heart for everyone. . . he rose to the occasion and became a very big name in the field of life insurance. . .” — Wolfram W. Karnowski “I still think if we measure with a balance between life insurance and Khuda Buksh—it will be extremely difficult to measure, which one is heavier. A wizard with a legendary stature in insurance . . .” ¯S. R. Khan “Mr. Khuda Buksh would be very personally involved in the welfare and the personal interest of each field worker . . . As far as the life insurance industry in Pakistan is concerned, especially in the ‘50s and ‘60s, Khuda Buksh’s role was undoubtedly the greatest. . .” —Joseph M. Pereira “He used to say: think of insurance, dream of insurance, sleep of insurance. Devote your time to insurance . . . He was an unbeatable legend of insurance. . .” — Sharafat Ali Qureshi “He was a very good leader, and this was apparent from the fact that he could train not one, but hundreds, and thousands of people. All his subordinates were just like his children . . .” — M. A. Chishti “I used to hear about the great reputation of this giant personality of the life insurance arena. When I came to know him from close, I had no problem realizing the appropriateness of the title “father of insurance” by which he was known in this part of the world. . .” ¯M. Faizur Razzaque

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