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Synopsis

User experience research is the essential step in the UX process for the development of software, web sites, web applications, and mobile applications. It involves a variety of methods - conducted by UX practitioners -- for determining user wants, needs, requirements, and contexts. It ensures designers understand who they’re designing for and that products are usable, useful, and desirable to customers. Even if practitioners are excellent at their job, their importance of their role is often misunderstood by stakeholders. This is one of UX practitioners’ biggest complaints and frustrations.

It’s Our Research provides a strategic framework for people who practice UX research who wish to be heard by their stakeholders. It gives you the techniques needed to involve stakeholders throughout the process of planning, execution, analysis, and reporting UX research. Dramatically increase the chances that product managers, engineers, and management agree to do research and act upon its results; follow Tomer Sharon’s techniques and methods detailed inside.



*Provides a toolset for UX researchers to justify their work and value, hone their client skills, and deal with office politics

*Presents tried and tested techniques for working with stakeholders in a way that truly creates buy-in and brings a positive, useful, and fruitful outcome.

*Features a series of videos including a conversations with practitioners, role play for dealing with a difficult product managers, a panel of experts discussing researcher’s approach, a demonstration techniques for collaborating with stakeholders, and a review of communication artifacts used by Google researchers

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