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Synopsis

Crowdfund it! is a comprehensive guide to the global crowdfunding phenomenon, which is expected to raise over $US5 billion for projects of all kinds worldwide in 2013.

Fully revised for this expanded second edition, the book offers expert advice for creatives, start-ups and not-for-profits who are considering running an online fundraising campaign.

Written by Australian digital publishing and crowdfunding teacher and blogger Anna Maguire, Crowdfund it! profiles key global crowdfunding platforms such as Indiegogo, Pozible and ArtistShare.

It features inspiring interviews with successful campaigners like Australian entrepreneur Phil Bosua, who used Kickstarter to raise over $1.3 million to bring smartphone-controlled lightbulb LIFX to market, and will appeal to anyone who keen to keep up with developments in digital culture.

Crowdfund it! is complemented by a blog, www.crowdfundit.com.au, and Twitter profile, @crowdfunditnow.

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