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Synopsis

Should I lower my price point? Give my new product away for free online? How do I compete when my goods services or business model might be duplicated? In this candid 21st-century-savvy guide Dante Lee illustrates how passion can become profit by addressing the questions that every businessperson needs to ask. Black Business Secrets discusses the entrepreneurial skills that African-American business owners must master in order to compete in a world where most new companies fail within three years. Whether youre a weekend entrepreneur or a career-changing professional Lees mottodont be a worrier be a warriorapplies. From personal branding to best practices this empowering blueprint offers surefire tips and strategies designed to ensure business survival and success.

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