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How will product designers create the next big thing? And the thing after that? And… This book can help, it provides practical techniques for the innovation process which consists of invention and investigation. Smart products are popping up everywhere and we are constantly presented with newer, better ‘things’ that enhance our everyday lives - the pace continually speeding up.

Efficiency of creativity mixed with designing within budgetary and business culture parameters is difficult on a good day, this book provides extensive examples of products that did and didn’t make it to consumers and why so that they can learn from the mistakes of others rather than their own. The author offers a succinct framework for idea generation, prototyping and testing and what to do when one gets unexpected results.

*Wide variety of examples show how novel technical and conceptual innovations became commercial breakthroughs

*Provides guidelines to innovation in a new technical environment including prototyping and testing

*Discusses how to innovate within the parameters of a business whether that be budget or culture

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